Profile of the performer MaxNormal.TV: The second incarnation of the band Max Normal, which started in 2005 and lasted until 2008. It was stated The .TV was added to differentiate between the bands as Jones said he was tired of being asked when the original and successfully 2001 incarnation of Max Normal was coming back, and because his former collaborators did not wish to rejoin the band. Instead the project was introduced as a "multimedia" project as the band released a host of toys called Chommies, short films and various other merchandise. During this time to promote the new Max Normal, Jones was selected to design for Oppikoppi 2007 which was based around one of his stuffed toys and partially based on the Dassie. sometime in early 2008, the final Max Normal release Good Morning South Africa was bought out and the band broke up soon afterwards to concentrate on Jones' new project [a=Die Antwoord].